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Zero to Hero: The Birth Effect Argument

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Zero to Hero: The Birth-Effect Argument is a book that captures hidden traits in people. It helps you to understand who you are, who you should marry, why you behave the way you behave, who you should employ, what your month says about you and what you are likely to become. 

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The book is divided into four uneven sections; months, other factors, theoretical perspective and illustrations. People’s months of birth is technically described as the month in which one was born. This comprises January to December. This section delved in 1200 highly influential people across the globe (100 persons per month) and the influence their months of birth have on their life-outcome. 

Section two probed other factors essential when analysing people’s personality. These factors include; gender, birth order, socio-economic status, and family background. Further, the third section is a theoretical perspective to the birth-effect argument. It recced various theories as they relate to life-outcome and a typology called ‘Birth Factors Theory of Success’, a proposition the author introduced in 2018. 

The last section of the book focuses on illustrations of personalities from military, business and politics. The section explored life of some influential people (with major examples from Nigeria and Africa). At the end, their lifestyles and lifespans were examined. 

This is a personality handbook that is designed to guide personal and business relationships. The book is a requisite for scholars, business owners, multinational companies’ directors, human resources practitioners, professionals in human administration, students of higher institutions, government officials, politicians, Counsellors, couples, and anyone that fancy to understand the hidden individual birth-related traits.

Author: Adedara Oduguwa 


373 pages